How Much is Media Training?

"Typically however, media relations training workshops in Canada will cost between $2,500 and $5,000."

People who are hiring a person or a company to do media training for them normally have a number of questions, but they always ask one question – how much does media training cost?

It’s easy to see why, because so few media trainers and companies offering media training advertise their prices. There are two reasons for that.  To begin with, they don’t want their competitors to know what they charge and not every media training session is the same. Some organizations have specific needs, which can drive up the cost.

I work differently.  The price I charge is on my website and clients can reserve a session in the Store section of my site, pay with a credit card and pick a date for the training later on.

Typically however, media relations training workshops in Canada will cost between $2,500 and $5,000. 

Some media trainers will quote a base price for a certain number of people, and then charge a certain amount for each additional person over the base number.

If you only want a half-day session, you should ask the media trainer, or media training company if they have a half-day rate. Some trainers will quote a lower price for a half-day session, instead of a full-day workshop.

Media trainers also typically charge for their travel expenses. It’s normal for a trainer to fly or drive to the training, depending on where it is and arrive the evening before, so they’re ready to go for the following morning.

Make sure when you book a trainer that this is all disclosed in a written agreement and you understand exactly what you are getting and what the price will be.

Next up: How Do You Give Media Training?